Support at Altitude: Tigers Eye Takes on Everest Base Camp and Kilimanjaro
Mount Everest and Kilimanjaro are worlds apart, but the challenges are real, sweaty, and unforgiving. Despite all that, two women trusted Tigers Eye through all of it. Keep on reading to find out just how tough these mountains are to climb, and what...
Weightlifting, menopause and bone density: Why exercise is crucial for women
Being able to lift heavy weights feels great (thank you endorphins), but have you ever stopped to wonder what the physical benefits are for women (apart from getting stronger)? It turns out, it’s crucial for longevity! Let’s get straight into...
Why “Too Tight” Isn’t Right - Rethinking Sports Bra Support
Introduction Many women believe that tight sports bras are a good choice to achieve support. It's a myth that’s deeply rooted in the sports bra industry, with some brands going as far as suggesting you size down to increase the...
Exercise versus Cancer: The Study that Proves Exercise Boosts Cancer Survival Rate and Reduces Recurrence
What if we told you that something as simple as exercise boosts cancer survival and reduces recurrence? It is not a theory, but the result of a major new study published in the New England Journal of Medicine (NEJM) in...
The Bra Professor – The woman who dedicated her career to advancing breast science and shaping the sports bra industry
When most people think about sports, they think about running times, strength gains, or the latest kit. Few stop to think about breasts – yet they play a pivotal role in how women move, perform, and even whether they feel...
Innovation or Illusion? A Closer Look at Nike’s 3D-Printed Sports Bra
Nike recently unveiled a collaboration with Olympic champion Faith Kipyegon: the FlyWeb, a 3D-printed sports bra marketed as “innovative” and “breakthrough.” The brand frames it as the future of high-performance gear, highlighting airflow, lightweight design, and “responsive athletic support” as...